In today’s competitive children’s entertainment market, how to design and successfully operate an attractive children’s playground has become the focus of many operators. In this article, we will explore how to make children’s playgrounds a popular destination for families and children through proper planning, differentiated design and geographical advantages.
Site planning
In order to ensure the success of children’s playgrounds, the number of play equipment should be moderate, not too much.
Only through careful site planning, well-designed amusement projects and reasonable layout can we really attract more children to come and play.
If you blindly increase the amusement equipment without taking into account the actual situation of the venue, it will only bring the feeling of congestion and chaos to the customers, thus affecting the overall entertainment experience.
Therefore, operators should match the amusement equipment according to the size and characteristics of the site, and leave enough space for tourists to walk, in order to attract their interest and increase profitability.
HUAQIN would recommend walking robots. Each walking robot covers an area of about 1.6 square meters.
Item selection
In order to avoid blindly following the trend, operators should choose entertainment items carefully.
Some operators may blindly follow the latest popular entertainment, but this is not always wise. Sometimes, due to the industry clustering effect, too similar rides can lead to unnecessary competition and scatter the target customer base.
Therefore, operators need to fully understand the local market and build a unique children’s playground that suits the needs of target customers, so as to stand out from the fierce competition.
HUAQIN would recommend 360 degree rolling car for adults and 180 degreen swing moonwalk car. This is the top product in our company’s export rate.
Shop decoration
Decorative design plays a crucial role in attracting customers.
The decoration design of children’s playground should meet the current trend and the aesthetic needs of customers.
The first impression of customers usually comes from the decorative design of the park, so the choice of decorative style is very important.
Consider adopting sea style, forest style, candy style, etc. that children love to create a pleasant and inviting atmosphere.
The sophistication of the decoration should be adapted to the surrounding business environment, and can be appropriately upgraded to attract more customers.
Geographical position
The children’s playground in the mall has a unique geographical advantage, which is the key to its appeal.
Shopping malls usually have huge traffic and strong purchasing power, so children’s playgrounds in shopping malls can provide one-stop services for customers, thus attracting more customers.
Operators should make full use of this advantage and cooperate with surrounding merchants to expand their influence and enhance their business.
Therefore, the key to the design of a successful arcade is how to attract the huge flow of people in the mall, differentiation, branding, specialization is the only choice for its development.
HUAQIN would recommend cotton candy vending machines. The choice of flow location is very important for cotton candy vending machines.
